Passionate hair care enthusiasts dedicated to helping Australians achieve their healthiest, most beautiful hair.
BestShampoo.com.au was born from a simple frustration that many Australians share: the overwhelming confusion of standing in the hair care aisle, surrounded by hundreds of products, each promising miraculous results. We knew there had to be a better way to help people find the right shampoo for their unique hair needs.
Our journey began in 2020 when our founding team—a group of hair care enthusiasts, former salon professionals, and product researchers—decided to combine their expertise. We spent countless hours testing products, researching ingredients, and understanding the specific challenges that Australian hair faces, from the harsh UV exposure along our beautiful coastlines to the mineral-heavy hard water found in many of our cities.
What sets us apart is our commitment to genuine, unbiased advice. We don't just read product labels and marketing claims; we actually use these products, understand the science behind formulations like keratin treatments and sulfate-free cleansers, and consider how factors such as humidity levels, water quality, and lifestyle affect hair health. We understand the difference between a good clarifying shampoo for swimmers and a gentle daily wash for colour-treated locks.
We believe everyone deserves access to expert hair care guidance without the hefty price tag of constant salon consultations. Our mission is to demystify the world of shampoos and hair care products, providing Australians with honest, science-backed recommendations that actually work.
Whether you're battling frizz in Brisbane's humidity, dealing with dry scalp from Melbourne's cold winters, or trying to protect your blonde highlights from Perth's intense sunshine, we've got you covered. Our guides and recommendations are specifically tailored to Australian conditions and products readily available in our market.
We understand that finding the right shampoo can feel like searching for a needle in a haystack. That's why we've created tools like our Hair Quiz to help you quickly narrow down your options based on your specific hair type, concerns, and budget. We're constantly updating our recommendations as new products enter the market and as we learn more about what works best for different hair types.
Thank you for trusting BestShampoo.com.au as your guide to better hair care. We're honoured to be part of your journey to healthier, more beautiful hair.
Founder & Lead Researcher
Former salon colourist with 12 years of experience. Sarah leads our product testing and ingredient research, bringing her hands-on expertise in hair treatments, colour protection, and scalp health.
Content Director
With a background in cosmetic chemistry and science communication, James translates complex hair care science into practical advice that everyone can understand and apply.
Product Analyst
Emily specialises in curly and textured hair care. She brings valuable perspective on products for diverse hair types and is passionate about making hair care inclusive for all Australians.